Designing Ginger Wings: An Interior That Has to Work Twice

Ginger Wings came to us as a single restaurant with plans to open a second site within the year. That changes an interior brief in a way that is easy to underestimate: the room we designed could not just work for one specific unit, it had to work as a system that a second, differently shaped space could inherit without starting the design from zero.

The brand itself gave us a lot to work with, a flame and rooster mark, and a "lickin' good vibes" tone that wanted warmth and a bit of noise rather than restraint. We built the interior around exposed brick, herringbone timber panelling with backlighting worked into the joints, and a run of framed art that could be reprinted and rehung in a different layout without redesigning the wall. The bar itself became the anchor piece, positioned so it reads from the street through the window rather than being tucked into a back corner.

The multi-site part of the brief lived mostly in the decisions we made about what stays fixed and what flexes. Materials, lighting temperature, and the core furniture language are locked, so a second site feels unmistakably like the same restaurant. Layout, wall proportions, and exact seating counts are treated as variables from the start, so a narrower unit or a different ceiling height does not force a redesign, just a re-application of the same rules.

It is a different discipline from the one-off estate and exhibition interiors we do more often. A private wine cellar or a garden centre concept gets designed once and built once. A hospitality interior that is about to be replicated needs to be designed as a kit of parts from day one, with every material and lighting decision made knowing it will get asked to repeat in a room it has never seen.